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Shoe Shop
The Brain · v3

How the app actually works.

Six interactive walkthroughs of the flows that run Shoe Shop. Click through them like a product, not a doc. Each one takes under 10 minutes.

Pick a flow

Flow 1
Order Lifecycle

From browsing the catalog to rating the shoes. Click through every screen the customer sees.

8 steps·5 min
Ready
Flow 2
Returns & Exchanges

30-day window, free reverse logistics, refund vs store credit, fraud heuristics behind instant approval.

6 steps·4 min
In progress
Flow 3
Loyalty & Tiers

Bronze to Gold to Platinum. Earning rules, expiration logic, and the nightly job that downgrades inactive members.

7 steps·6 min
In progress
Flow 4
Size Recommendation

Foot scan into recommended size into confidence score. Why we sometimes say we are not sure.

5 steps·7 min
In progress
Flow 5
Push Notifications

Cart abandonment, restock alerts, drop launches. Send rules, throttling, and how we keep opt-out under 2%.

4 steps·4 min
In progress
Flow 6
Cart Abandonment

The four-touchpoint sequence that recovers 18% of abandoned carts. Email, push, retargeting, last-chance discount.

6 steps·5 min
In progress