Executive Summary
I specialize in zero-to-one launches, platform transformations, and turning technical products into revenue-driving businesses.
Track record: transformed a single product into an 8-product platform delivering 5x revenue, closed 8 enterprise deals each exceeding $1M+ ARR, and took two MENA marketplaces from inception through product-market fit to millions of users.
Experience
Luciq (formerly Instabug)
A SaaS platform for mobile developers with 8-figure ARR, used by Adobe, Nubank, Disney+, Workday and 25k companies globally.
- Lead 7 core R&D squads responsible for building, maintaining, and differentiating our core offering, partnering with a 120-person engineering organization.
- Transformed the offering from a single product to an 8-product platform that delivered 5x revenue growth over 5 years.
- Shaped product positioning & packaging around Economic Buyer needs, aligning GTM motion to product offering. Vital role in closing $1M+ enterprise deals.
- Improved how we run onboarding and POCs. That alone cut time-to-value for big customers by roughly 80 percent.
Raisa Energy
Portfolio and Investment Strategy Product for Oil & Gas assets, managing $400M AUM.
- Transformed spreadsheet services into an AI platform analyzing 500k+ wells.
- Built a financial forecasting system reducing cycle time from 30 days to 1 minute.
- Partnered with Data Science to build AI competitive intel tools scanning 100+ competitors across 1000+ O&G companies.
Forasna
Recruitment marketplace for Egypt's blue-collar workforce, achieving 3M MAU.
- Launched Egypt's first blue-collar recruitment SaaS, generating $1M revenue in first year.
- Led the product team across the full lifecycle: Ideation, Validation, Product Market Fit, GTM & Scaling.
- Conducted field validation research in factories across 8 industrial cities, visiting factories to validate the product and uncover hiring insights.
- Designed a call-center platform enabling 40 agents to handle 2,000 calls/day across inbound and outbound workflows.
Soutak
A startup focused on increasing political engagement in the Middle East.
- Led a six-person team across sales, design, and engineering. Built a voting platform generating 1M votes with 93% election prediction accuracy.
- Raised $400K funding and secured partnerships with 100 parliament members.
- Executed company's GTM strategy and overall product vision from zero.
Wuzzuf
The biggest recruitment marketplace for white-collar in Egypt, serving 1.5M MAU.
- Scaled revenue from 3 to 200 paying companies.
- Grew monthly active jobseekers from 3k to 1.5M in 18 months, through acquisition improvements and habit building.
- Developed pricing strategy that drove both revenue and growth.
Education
Cairo University
Minor in Communications
Skills
Product Leadership, Product Strategy, AI Adoption, B2B SaaS, Marketplaces, Enterprise Sales, Platform Products, GTM, Pricing, Fintech, Dev Tools, User Research, Product Analytics, Stakeholder Management, Cross-functional Leadership, OKRs